ZUNDER
Art Direction - reshaping and building Zunder
Leading the complete redefinition of Zunder’s brand identity, aligning every visual and communication aspect with our core values of sustainability, transparency, and trust. This redefinition encompasses every touchpoint of the brand — from visual identity, video, and graphic design to its implementation across digital formats such as ads, web design and architecture, social media imagery, and corporate videos, as well as physical formats including station branding, advertising, on-site elements, signage, events, packaging, and product design.
Directed the creation and visual development of sub-brands, including Zunder Connect and eZCard, ensuring a cohesive and consistent visual language throughout the entire brand ecosystem.
Visual core
The visual universe of Zunder was redefined to reflect the brand’s true essence — human, transparent, and sustainably driven. Leading the art direction and production of photo and video shoots, from concept and moodboard creation to on-set direction and final curation. Each image was crafted to embody the soul of Zunder, translating its values into a coherent and distinctive visual language that lives across all brand touchpoints.
